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Carhartt. Levi’s. Disney. Coca-Cola. Gillette. The list goes on. Companies who have decided it is more important for them to make a social statement rather than focus on their brand. I suppose, to an extent, business has always been filled with people who make statements with how they run their business. But it used to be more about what they did, than what they said. Some companies were just all business — Leave the other stuff on the other side of the door; we’re here to make money. Others made social care part of the company — Thanksgiving turkey donations, holidays off, United Way drives.
Continue reading “Is it worth the brand?”