Carhartt. Levi’s. Disney. Coca-Cola. Gillette. The list goes on. Companies who have decided it is more important for them to make a social statement rather than focus on their brand. I suppose, to an extent, business has always been filled with people who make statements with how they run their business. But it used to be more about what they did, than what they said. Some companies were just all business — Leave the other stuff on the other side of the door; we’re here to make money. Others made social care part of the company — Thanksgiving turkey donations, holidays off, United Way drives.
Continue reading “Is it worth the brand?”Here We Go Again
We’ve talked about this before, but here we are. Do Not let anyone convince you that raising Corporate Tax only hurts those bad ol’ corporations you’ve been told to hate. Don’t get me wrong, there are a lot of problems with Corporations. Corporations are using their power and size to crush small business. They are using the same power and size to get involved in your politics. We’ve all known for a long time that they spend millions on lobbying. But now they are getting directly involved, publicly involved, stepping into issues that, honestly, corporations should leave to the voters.
Continue reading “Here We Go Again”