Here We Go Again

We’ve talked about this before, but here we are. Do Not let anyone convince you that raising Corporate Tax only hurts those bad ol’ corporations you’ve been told to hate. Don’t get me wrong, there are a lot of problems with Corporations. Corporations are using their power and size to crush small business. They are using the same power and size to get involved in your politics. We’ve all known for a long time that they spend millions on lobbying. But now they are getting directly involved, publicly involved, stepping into issues that, honestly, corporations should leave to the voters.

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Convenient for who?

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Rule Number One: The customer is always right.

Rule Number Two: In the event the customer is not right, refer to Rule Number One.

These rules used to be among the first taught to new employees. The truth is the customer isn’t always right and you often have to revert to rule number two. If you’ve ever lived, worked, breathed retail you know that sometimes the customer just gets it wrong. Not wrong in what they want, just wrong in what you are able to give. Maybe there are restrictions. Perhaps Uncle Sam (and I mean the US Government, not Sam Walton) says you have to do it a certain way. Maybe the decision would require an executive approval. Maybe what they want isn’t really something that is good for them. Your job is to come to a conclusion which makes the customer right or at least satisfied. Still, the idea behind the rules are important, and a good company adapts to the needs of the customer, not the other way around.

Yet, more and more in today’s market we see retailers trying to force the customer to conform to what is best for the retailer rather than adapting to the wants and needs of the customer. Oh, to be sure, they’d never admit it. They always mask it with an effort in improved customer satisfaction. They would say they are just striving to provide a more convenient atmosphere or they are trying to make the shopping experience more customer friendly.

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